Tell Your Story

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Tell Your Story

Telling your story the right way

The beginning of a new business project can be an exciting time. You have a great idea and a plan to execute the idea, and a limited budget. Where do you put that budget?

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Collaboratively Creative

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Collaboratively Creative

Good artists are driven by talent, determination, and well, ego.

Ego is not a bad thing; a certain level of confidence is necessary for artists to actually share what they do with the world. So artists must believe they are good at what they do, and sometimes believe they are better at what they do than the next guy. How could we have a Jimi Hendrix or an Eddie Van Halen if they hadn’t realized that they are really good at what they do?

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Let's start a band!

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Let's start a band!

It’s fair to compare a collaborative creative team to a band.

We are a solid rock band here at Powell Creative. We have all of the issues of passion, stubbornness for sure, and ego if we are honest, but we overcome these issues because we are a great team. Over time we have learned each other’s strengths and we take advantage of them in every project we do, or song we record, if you want to continue the metaphor.

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We literally worked on something 'new'

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We literally worked on something 'new'

We thrive on opportunities to build a brand from the ground up, or to do a complete brand refresh. We had just such an opportunity recently with the brand refresh of Aquation water.

Aquation is bottled water with an additive that helps strengthen tooth enamel. The water had previously been available through dentist office vending and in select outlets. When the project was brought to us the plan was to expand the availability of the water and to add new product lines. Eventually after several discovery sessions with the client it became apparent that the water needed more than just a new logo; a new complete brand that is more modern and more flexible to additional product lines had to be created.

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WE (West End Business Association)

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WE (West End Business Association)

What does it mean to apply a brand to an entire district? Within that district is a huge variety of retail, offices, banks, hotels, condominiums and other businesses. Not one of these businesses or people would probably appreciate an external source applying a brand to them without spending a great deal of time learning about their business or who they are. The process required us to discover the commonality between every business, and really every person on West End. We needed to develop a message that every business and individual on West End would be willing to support. Other business districts in Nashville have found great success from being branded, so the one thing that we knew for sure at the beginning of this process was that the West End district would like to be a part of the trend that is defining Nashville and all of its districts.

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